Threadletics Boost Flashing Heiloo: Automatic Personalization for Uniform Club Identity

Flashing Heiloo is a growing basketball club in North Holland with a clear ambition: to be both one of the most fun clubs to play for and visibly professionalize in appearance and sporting level. Part of this is modernizing the way match kits are ordered and personalized.

Flashing Heiloo strives for a recognizable club identity where fun and development come together. The association wants to grow both sportingly and organizationally and invests in professionalizing appearance, materials, and processes.

The starting situation: Individual orders and variation in appearance

In the previous situation, members who were going to play matches requested a back number from the member administration and could try on and have a kit printed with that number at a local sports store. Options for names, fits, and printing were chosen individually. Some members chose a first name, others a last name, or chose not to use a name at all. This led to different versions within the same teams.

This resulted in:

• Variation in club appearance: Name usage, fit, and printing differed per player.
• No digital options: No preview or extensive webshop with additional club items.
• Extra work for board and members: The process was time-consuming and inconsistent appearance undermined team uniformity.

With the club's growth, there was a need for a uniform and professional presentation towards members, opponents, and the public. The local store helped the club out in recent years, for which we are very grateful, but it was not a perfect match for Flashing Heiloo's ambitions – although it is ideal for other clubs. The club is now working on a new mission and vision, which the new kits fit perfectly.

The solution: Threadletics’ webshop linked to member administration

Threadletics developed a club webshop directly linked to Flashing Heiloo's member administration. This allows members to order their kit with automatic personalization, within a fixed recognizable style. With Threadletics as Official Apparel Partner for the next two seasons, the ordering process is now centrally organized, contributing to a consistent club identity. View the demo for a walkthrough: 

Automatic loading of player data

• Teams, jersey numbers, and names are loaded directly from the administration.
• The correct name and number appear automatically on the shirt.
• Changes are applied in real time in the preview.

Smart fit choices

• Available fits for youth, women, and men.
• Home/away jersey synchronizes automatically for consistency.
• Shorts can be chosen independently for comfort.
• Clear size charts support the choice.

Extensive shop

In addition to match kits, hoodies, training pants, and other club items are available, with on-demand production and home delivery.

Service and support

• Live chat for sizing advice and order questions.
• Threadletics supports the club with a smooth ordering process and contributes ideas for further professionalization.

The benefits: Efficiency and a strong club identity

The new system eliminates errors and time waste, with savings of up to 85% in administrative hours. Members experience convenience, while the club sees uniform teams on the field – a boost for motivation and recognition. This fits perfectly with Flashing Heiloo's mission to grow without relying on local stores that are not always an ideal match for the club.

Insights from Flashing Heiloo

The choice for a central ordering process and personalized uniforms is seen within the club as a logical step towards professionalization. A uniform appearance contributes to recognition for members, opponents, and the audience, and fits the ambitions of a club that wants to grow in level and organization.

The club wants to show what Flashing Heiloo stands for: fun, development, and a professional appearance. The new uniforms and the streamlined ordering process help with that. It’s great to see members proud of the uniform they wear.

– Selma van Cronenberg, Board Flashing Heiloo

Upgrade your club?

For clubs with individual orders like Flashing Heiloo, or bulk/mix: Threadletics streamlines it. Error-free, fast, and club-binding. Contact us via the request form or call for a personal demo. Make your club future-proof! 🚀